Meet Claire. She’s a coach who helps people speak better. But there’s a funny twist: Claire doesn’t like being on camera. She feels awkward, doesn’t like editing, and doesn’t have time to learn new tech.
She said:
“I know video can grow my business… but I just can’t bring myself to film.”
“I don’t like how I look or sound on video.”
“I don’t have time to shoot and edit content.”
“I want to be visible without being visible.”
Claire isn’t lazy. She just wants to focus on coaching — not video production.
That’s when she found Synthesia and HeyGen.
These AI tools use avatars and voice AI so she can make amazing videos — without ever being on camera.
What This Blog Covers
- What Synthesia and HeyGen do
- How they help coaches like Claire
- Key differences
- Features, pricing, pros & cons
- FAQs
- Final verdict
What Are These Tools?
✅ Synthesia
- Type your script → choose an AI avatar → get a video
- Great for training, explainer, and internal videos
- Used by companies like Google and Accenture
✅ HeyGen
- Similar to Synthesia but with more personal branding
- Great for marketing, coaches, and short-form content
- Strong features like 4K export, custom avatars, and more
Why Coaches Love These Tools
- No camera anxiety – Stay behind the scenes
- No editing needed – Just type and go
- Look pro – Even if you’re tech shy
- Save time – Create a full video in minutes
- Make content consistently – No burnout
Annual Pricing Comparison (2025)
| Plan | Synthesia | HeyGen |
| Free | Not available | $0/month — 3 avatar videos, 3 mins max |
| Starter | $18/month billed annually | N/A |
| Creator | N/A | $29/month — 1080p, 30 mins total |
| Team | $64/month per seat (min 3 seats) | $39/user/month (min 2 seats), 4K videos |
| Enterprise | Custom pricing | Custom pricing |
Quick Comparison Table
| Feature | Synthesia | HeyGen |
| On-Camera Needed | ❌ No | ❌ No |
| Text-to-Video | ✅ Yes | ✅ Yes |
| Custom Avatars | 🟡 Limited | ✅ 1–2 custom avatars |
| Video Quality | 1080p (up to 4K for Enterprise) | Up to 4K |
| Brand Kit | ❌ No | ✅ Yes |
| Collaboration Features | ✅ (Team plans) | ✅ (Team plans) |
| Best For | Training & internal content | Marketing & social media |
Pros and Cons
🔹 Synthesia
Pros:
- Clean, corporate feel
- Easy to use
- Professional avatars
- Good for training
Cons:
- Fewer branding options
- More formal tone
- 1080p max unless Enterprise
🔸 HeyGen
Pros:
- Strong branding tools
- 4K video export (Team+)
- Custom & photo avatars
- Great for social content
Cons:
- Slight learning curve
- Some features only on Team plans
FAQ
Q: Do I need editing skills?
Nope. Both tools work by typing your script and choosing an avatar.
Q: Can I use my own voice?
Yes — HeyGen allows voice cloning. Synthesia allows uploading audio.
Q: Do they work for real estate, health, or mindset coaches?
Yes! Anyone who wants to make videos without filming themselves can benefit.
Q: Can I try them for free?
HeyGen has a free plan. Synthesia does not, but it has a demo request option.
Which One’s Best?
If you want:
- Corporate feel → go with Synthesia
- More creative freedom → choose HeyGen
If you need:
- Training videos → Synthesia
- Personal brand content → HeyGen
Both are powerful. It just depends on your goal.
Ready to Try Them?
Start with either Synthesia or HeyGen. See which feels right. You don’t need a camera. You don’t need editing skills. Just your voice… or even just your words.
You’ve got the tools — now go create.